Profit and Loss Report - Revision history

OfferitRobC at 19:48, 23 December 2011

2011-12-23T19:48:01Z

OfferitRobC at 16:32, 20 December 2011

2011-12-20T16:32:25Z

OfferitRobC at 20:44, 19 December 2011

2011-12-19T20:44:59Z

OfferitRobC at 20:44, 19 December 2011

2011-12-19T20:44:51Z

OfferitRobC at 20:43, 19 December 2011

2011-12-19T20:43:36Z

OfferitRobC at 20:41, 19 December 2011

2011-12-19T20:41:33Z

OfferitRobC at 20:41, 19 December 2011

2011-12-19T20:41:09Z

OfferitRobC at 20:29, 19 December 2011

2011-12-19T20:29:37Z

OfferitRobC at 18:00, 19 December 2011

2011-12-19T18:00:01Z

OfferitJames: Created page with "{{Offerit Manual | show_reporting_admin_section = true | show_report_breakdowns_section = true }} The Profit & Loss Report provides a visual graph using various statistics, as w..."

2011-11-08T23:41:18Z

Created page with "{{Offerit Manual | show_reporting_admin_section = true | show_report_breakdowns_section = true }} The Profit & Loss Report provides a visual graph using various statistics, as w..."

New page

{{Offerit Manual
| show_reporting_admin_section = true
| show_report_breakdowns_section = true
}}

The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table breaking down these statistics in text form. This helps to maintain accurate records on your offer's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss-- allowing you to see where any inaccuracies your accounting may come from.

To view your Profit & Loss Report, go to the [[Offerit Reporting Admin|Reporting Admin]]. The Profit & Loss will be the first page displayed by default.

In the Profit & Loss Report page, there will be a search box, a Profit & Loss graph, and a Profit & Loss table. The search box allows you to narrow down your results by using various parameters, including parameters from Date Range, Affiliate, Offer and Tracking.



The Profit & Loss graph shows a day-by-day breakdown of relevant statistics for your [[Ct#Offer|offers]], including:

* '''Sales''' - How many [[Ct#Visitor|visitors]] have completed your offer.
* '''[[Ct#Continuity|Continuity]]''' - How many [[Ct#Member|members]] have renewed their membership.
* '''[[Ct#Refund|Refunds]]''' - How many [[Ct#Customer|customers]] requested refunded memberships.
* '''Reversals''' - How many times a payment reversal was charged that day.
* '''Unique Visitor''' - How many unique views your offer received.
* '''Page Views''' - How many overall Views your offer received.

The table at the bottom of the page displays all of the above statistics in a text form. This also includes a variety of other statistics, including exact dollar numbers of any income, loss, payouts, and fees accrued for each day.

Some figures in this report table will appear as hyperlinks. These figures can be moused over to view a brief breakdown of how these sums were calculated. Clicking on a statistic will take you to a detailed report about each statistic.

[[Offerit]] also offers the feature of being able to download a CSV dump for these statistics. To download this dump, simply click the "CSV" link under the search box.

[[Category:Offerit Statistics Reports]]

@@ Line 10: / Line 10: @@
 In the Profit & Loss Report page, there will be a search box, a Profit & Loss graph, and a Profit & Loss table. The search box allows you to narrow down your results by using various parameters, including parameters from Date Range, Affiliate, Offer, and Tracking.
-<!-- Example P&L Graph -->
+[[File:Admin_Reporting_Profit_Loss.png|500px|Profit and Loss Graph]]
 The Profit & Loss graph shows a day-by-day breakdown of relevant statistics for your [[Ct#Offer|offers]], including:

@@ Line 4: / Line 4: @@
 }}
-The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table breaking down these statistics in text form. This helps to maintain accurate records on your offer's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss -- allowing you to see where any inaccuracies your accounting may come from.
+The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table breaking down these statistics in text form. This helps to maintain accurate records on your offer's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss -- allowing you to see where any inaccuracies in your accounting may come from.
 To view your Profit & Loss Report, go to the [[Offerit Reporting Admin|Reporting Admin]]. The Profit & Loss will be the first page displayed by default.

← Older revision		Revision as of 20:29, 19 December 2011
Line 26:		Line 26:

	[[Offerit]] also offers the feature of being able to download a CSV dump for these statistics. To download this dump, simply click the "CSV" link under the search box.		[[Offerit]] also offers the feature of being able to download a CSV dump for these statistics. To download this dump, simply click the "CSV" link under the search box.
−
−	~~[[Category:Offerit Statistics Reports]]~~

@@ Line 15: / Line 15: @@
 * '''Sales''' - How many [[Ct#Visitor|visitors]] have completed your offer.
-* '''[[Ct#Continuity|Continuity]]''' - How many [[Ct#Customer|customers]] have renewed their membership.
+* '''[[Ct#Continuity|Continuity]]''' - How many [[Ct#Customer|customers]] have completed recurring transactions.
-* '''[[Ct#Refund|Refunds]]''' - How many [[Ct#Customer|customers]] requested refunded memberships.
+* '''[[Ct#Refund|Refunds]]''' - How many [[Ct#Customer|customers]] requested refunds.
 * '''Reversals''' - How many times a payment reversal was charged that day.
 * '''Page Views''' - How many overall Views your offer received.

@@ Line 20: / Line 20: @@
 * '''Page Views''' - How many overall Views your offer received.
 * '''Unique Visitor''' - How many unique views your offer received.
 The table at the bottom of the page displays all of the above statistics in a text form. This also includes a variety of other statistics, including exact dollar numbers of any income, loss, payouts, and fees accrued for each day.