Tracking in Offerit - Revision history

Offeritnick at 22:26, 7 February 2018

2018-02-07T22:26:16Z

Offeritnick at 22:25, 7 February 2018

2018-02-07T22:25:48Z

OfferitJames at 23:48, 5 February 2014

2014-02-05T23:48:35Z

OfferitMegan: /* Conversion Pixels */

2013-07-26T14:47:07Z

‎Conversion Pixels

OfferitMegan at 14:44, 26 July 2013

2013-07-26T14:44:08Z

OfferitMegan at 20:27, 17 July 2013

2013-07-17T20:27:44Z

OfferitMegan: Created page with "Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale. But how exactly does this work? How does Offerit know which affili..."

2013-07-17T19:36:48Z

Created page with "Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale. But how exactly does this work? How does Offerit know which affili..."

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Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale. But how exactly does this work? How does Offerit know which affiliate referred what conversion, or when an offer is actually completed?

==How Tracking Works==
It comes down to two things: A [[Linkcode]] and a Conversion Pixel.

=== Affiliate Linkcodes ===

When you create an offer in the Offerit Platform, you and your affiliates will be provided with a [[Linkcode]] (or tracking link). This is what your affiliates use to refer traffic to your offers. The code is a link to your offer, also containing information customized to each affiliate. For more information, please read our [[Linkcode]] article.

Your affiliates can find their linkcodes in the affiliate side of Offerit, in their offers list. All linkcodes displayed here are automatically tailored to each affiliate. This means when you create an offer, ''all'' of your affiliates can instantly grab linkcodes containing their own affiliate information, with no extra steps on your part.

=== Conversion Pixels ===

Conversion pixels (also called ''confirmation pixels'', or just ''pixels'') are needed on the advertiser's end so Offerit knows when the conversion has taken place. The pixel is placed on the confirmation page (approval page, thank you page, etc.).

For example:
You are paying your affiliates $1 for every person they refer to take your '''survey'''. A visitor clicks on an affiliate linkcode and is sent to the landing page of your offer (in this case, the initial survey start page). Your survey includes five(5) different pages the visitor needs to go through before they complete the survey. So, how will Offerit know to only pay the affiliate if the visitor actually completes the survey?

All you need to do is place the conversion pixel code (provided to you by Offerit) onto the Confirmation page of your offer, or the page where the visitor is sent once the conversion is completed. This is often a ''Thank You'' page, and may includes links to other offers. When the visitor arrives on that page, the pixel is fired and the Affiliate information (from the linkcode) is sent to Offerit.

The way this information is sent is called the '''Tracking Type'''. While all types follow this general example, each sends information and tracks your offers in a slightly different way.

== Tracking Types ==
When you create an offer, you are asked to pick a tracking type. This type is for your conversion pixel, your affiliate linkcodes will appear the same. Offerit allows affiliates a variety of ways track your offers: Iframe, Image Pixel, and (server) Postbacks.

[[Image:ConversionType.png]]

The following are examples of pixels that Offerit will generate for you. One of these conversion codes must appear on the confirmation page of your offer.

'''Iframe:''' The industry standard for tracking. The pixel is fired on your confirmation page and the visitor's browser sends information to Offerit from the cookie (which was created when the affiliate linkcode was clicked).
<nowiki><iframe src="http://example.offerit.com/signup/process_pixel.php?oid=6" height=1 width=1></iframe></nowiki>
*Uses cookies.
*Allows your affiliates to set up their own custom pixels that will also fire on conversion.

'''Image pixel:''' The pixel is fired on your confirmation page and the visitor's browser sends information to Offerit from the cookie (which was created when the affiliate linkcode was clicked).
<nowiki><img src="http://example.offerit.com/signup/process_pixel.php?oid=6" height=1 width=1/></nowiki>
*Uses cookies.
*Does not allow your affiliates to set up their own custom pixels.

'''Postback:''' The pixel is simply a URL that the server recording the conversion must post to. Because the server is informing Offerit directly, the visitor's browser is not involved.
<nowiki>http://www.example.com/signup/process_pixel.php?transid={TRANSID}</nowiki>
*Cookieless tracking: If a user doesn't have cookies enabled (or doesn't have a cookie for any other reason), a conversion will still be recorded.
*Must include transID (%%transid%%) in the offer url to be sent with the visitor.
*The Advertiser must capture and send the transID variable back to Offerit on conversion.
*Allows your affiliates to set up their own custom pixels (''postback only'') that will also fire on conversion.

For every [[Ct#Offer|offer]] you have, you will need one of these conversion links on the page where the visitor has completed the [[Ct#Offer|offers]] or [[Ct#Sale|sale]]. When the visitor loads a page with one of these links, the completed [[Ct#Offer|offers]] will be recorded in Offerit as a "sale".

== Cookieless Tracking ==
The Postback tracking type is cookieless, as the server is informing Offerit directly. Cookies are not needed. Instead, Offerit gets the information from the transid variable passed in the postback url. However, this only allows affilaites to create custom pixels of the postback type.

Iframe and Image pixel tracking uses cookies (set at the time the linkcode is clicked) to verify conversion details of an offer. When the visitor reaches the confirmation page, the conversion pixel fires and the cookie notifies Offerit of the conversion. If for some reason a user doesn't have cookies enabled, then a conversion won't be recorded. This can be avoided by using '''cookieless tracking.'''

Cookieless tracking with Iframe and Image Pixel means passing the transacionID in the offer url and conversion pixel. In other words, pass the Offerit transID variable to the advertiser, and have them send the populated variable back on conversion (in the pixel). It is up to the advertiser to capture the variable to send back to Offerit.

To use transid in your conversion pixel, select '''Transid''' under the ''Specify Conversion Variable'' section of the Offerit Pixel builder. If ''%%transid%%'' is not being passed in your offer url, Offeirt will prompt you to add it before allowing you to select the transID type.

@@ Line 51: / Line 51: @@
 *The Advertiser must capture and send the click_hash variable back to Offerit on conversion.
 *Allows your affiliates to set up their own custom pixels (''postback only'') that will also fire on conversion.
-*<font color="red">For more detailed examples of postbacks to Offerit you can reference this [[Offerit_Postback_Examples|article]]</font>
+*<font color="red">For more detailed examples of postbacks to Offerit you can reference the [[Offerit_Postback_Examples|Postback Examples]] article</font>

@@ Line 45: / Line 45: @@
 '''Postback:''' The pixel is simply a URL that the server recording the conversion must post to. Because the server is informing Offerit directly, the visitor's browser is not involved.
   <nowiki>http://www.example.com/signup/process_pixel.php?click_hash={CLICK_HASH}</nowiki>
 *Cookieless tracking: If a user doesn't have cookies enabled (or doesn't have a cookie for any other reason), a conversion will still be recorded.
@@ Line 51: / Line 51: @@
 *The Advertiser must capture and send the click_hash variable back to Offerit on conversion.
 *Allows your affiliates to set up their own custom pixels (''postback only'') that will also fire on conversion.

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 Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale.  But how exactly does this work?  How does Offerit know which affiliate referred what conversion, or when an offer is actually completed?

← Older revision		Revision as of 20:27, 17 July 2013
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		+	\| show_misc_section = true
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	Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale. But how exactly does this work? How does Offerit know which affiliate referred what conversion, or when an offer is actually completed?		Offerit tracks all hits and conversions to your offers, crediting the exact affiliate who referred each sale. But how exactly does this work? How does Offerit know which affiliate referred what conversion, or when an offer is actually completed?

@@ Line 46: / Line 46: @@
 '''Postback:''' The pixel is simply a URL that the server recording the conversion must post to. Because the server is informing Offerit directly, the visitor's browser is not involved.
-  <nowiki>http://www.example.com/signup/process_pixel.php?transid={TRANSID}</nowiki>
+  <nowiki>http://www.example.com/signup/process_pixel.php?click_hash={CLICK_HASH}</nowiki>
 *Cookieless tracking: If a user doesn't have cookies enabled (or doesn't have a cookie for any other reason), a conversion will still be recorded.
-*Must include transID (%%transid%%) in the offer url to be sent with the visitor.
+*Must include click_hash (%%click_hash%%) in the offer url to be sent with the visitor.
-*The Advertiser must capture and send the transID variable back to Offerit on conversion.
+*The Advertiser must capture and send the click_hash variable back to Offerit on conversion.
 *Allows your affiliates to set up their own custom pixels (''postback only'') that will also fire on conversion.
@@ Line 56: / Line 56: @@
 == Cookieless Tracking ==
-The Postback tracking type is cookieless, as the server is informing Offerit directly. Cookies are not needed. Instead, Offerit gets the information from the transid variable passed in the postback url. However, this only allows affilaites to create custom pixels of the postback type.
+The Postback tracking type is cookieless, as the server is informing Offerit directly. Cookies are not needed. Instead, Offerit gets the information from the click_hash variable passed in the postback url. However, this only allows affilaites to create custom pixels of the postback type.
 Iframe and Image pixel tracking uses cookies (set at the time the linkcode is clicked) to verify conversion details of an offer.  When the visitor reaches the confirmation page, the conversion pixel fires and the cookie notifies Offerit of the conversion. If for some reason a user doesn't have cookies enabled, then a conversion won't be recorded.  This can be avoided by using '''cookieless tracking.'''
-Cookieless tracking with Iframe and Image Pixel means passing the transacionID in the offer url and conversion pixel.  In other words, pass the Offerit transID variable to the advertiser, and have them send the populated variable back on conversion (in the pixel). It is up to the advertiser to capture the variable to send back to Offerit.
+Cookieless tracking with Iframe and Image Pixel means passing the transacionID in the offer url and conversion pixel.  In other words, pass the Offerit click_hash variable to the advertiser, and have them send the populated variable back on conversion (in the pixel). It is up to the advertiser to capture the variable to send back to Offerit.
-To use transid in your conversion pixel, select '''Transid''' under the ''Specify Conversion Variable'' section of the Offerit Pixel builder.  If ''%%transid%%'' is not being passed in your offer url, Offeirt will prompt you to add it before allowing you to select the transID type.
+To use click_hash in your conversion pixel, select '''click_hash''' under the ''Specify Conversion Variable'' section of the Offerit Pixel builder.  If ''%%click_hash%%'' is not being passed in your offer url, Offeirt will prompt you to add it before allowing you to select the click_hash type.

@@ Line 17: / Line 17: @@
 === Conversion Pixels ===
-Conversion pixels (also called ''confirmation pixels'', or just ''pixels'') are needed on the advertiser's end so Offerit knows when the conversion has taken place. The pixel is placed on the confirmation page (approval page, thank you page, etc.).
+Conversion pixels (also called ''confirmation pixels'', or just ''pixels'') are needed on the advertiser's end so Offerit knows when the conversion has taken place. The pixel is placed on the Confirmation Page (also called ''approval page'', ''thank you page'', etc.).
 For example:
-You are paying your affiliates $1 for every person they refer to take your '''survey'''.  A visitor clicks on an affiliate linkcode and is sent to the landing page of your offer (in this case, the initial survey start page).  Your survey includes five(5) different pages the visitor needs to go through before they complete the survey.  So, how will Offerit know to only pay the affiliate if the visitor actually completes the survey?
+You are paying your affiliates $1 for every person they refer to take your '''survey'''.  A visitor clicks on an affiliate linkcode and is sent to the landing page of your offer (in this case, the initial survey start page).  Your survey includes five(5) different pages the visitor needs to go through before they complete the survey.  So, how will Offerit know to pay the affiliate ''only'' if the visitor actually completes the survey?
-All you need to do is place the conversion pixel code (provided to you by Offerit) onto the Confirmation page of your offer, or the page where the visitor is sent once the conversion is completed.  This is often a ''Thank You'' page, and may includes links to other offers. When the visitor arrives on that page, the pixel is fired and the Affiliate information (from the linkcode) is sent to Offerit.
+All you need to do is place the conversion pixel code (provided to you by Offerit) onto the Confirmation page of your offer, or the page where the visitor is sent once the conversion is completed.  This is often a ''Thank You'' page, and may includes links to other offers. When the visitor arrives on that page, the pixel is fired and the Affiliate information (gathered from the linkcode) is sent to Offerit.
 The way this information is sent is called the '''Tracking Type'''.  While all types follow this general example, each sends information and tracks your offers in a slightly different way.