Affiliate Custom Pixels

As an affiliate in an Offerit network, you can set up pixels for third-parties when a conversion occurs. This can be useful if you are promoting offers from Offerit in another network and the other network needs to be notified with details of a conversion.

Conversion Tracking Types

There are three different types of custom conversion tracking that affiliates can use:

• Iframe Pixel
• Image Pixel
• Postback

The type of custom conversion tracking that an affiliate can use depends on the conversion method being used for an Offer. When a Network admin creates an Offer, a conversion type must be chosen to let the network know how to expect the conversion is communicated to the network. If an offer has a conversion type of Iframe, then affiliates can use any type of custom conversion tracking: Iframe, Image Pixel or (Server) Postback. If the offer's conversion type is Image Pixel or Postback, then only the Postback method can be used to notify a third party of the conversion.

Conversion Code Examples

• Iframe Pixel Example:

<iframe src="<conversion url>" height=1 width=1></iframe>

• Image Pixel Example:

<img src="<conversion url>" height=1 width=1 />

• Postback URL Example:

<conversion url>

For the above examples, you will need to replace <conversion url> with the url to which you want conversion information sent.

Default Replacement Variables

When configuring the urls for your custom pixels, you can add predefined variables that will be available.

• aff_id - Your affiliate ID.
• offer_id - The ID of the offer.
• aff_campaign - The campaign used.
• aff_approved - Whether you have been approved for the payouts for the conversion's offer. (If value is 1, affiliate is approved for the offer. If 0, the affiliate is marked as pending.)
• transid - The transaction ID of the conversion.
• commission - The commission related to the conversion.

If you wanted to capture all of these variables, here is an example conversion url you can use to build your conversion code:

http://example.com/

Custom Replacement Variables

When you set up your tracking links, you can add your own custom passthrough variables that will be available for your custom pixels. For example,

http://<tracking_domain>/track/<your_affiliate_code>?<custom_var1>=<custom_var1_value>

Continuing with the example, if you set up your tracking link like:

http://example.com/track/MS4xLjEuMS4wLjAuMC4wLjAuMC4wLjA?custom_var=12345

You can capture the passthrough variable data in your conversion pixel by formatting your conversion pixel url like the following:

http://<conversion_url>?custom_var=%%custom_var%%

When the conversion occurs, %%custom_var%% would be replaced with 12345 (as it was set in the tracking link).

Adding Pixels in Offerit

Custom Offer Pixels will allow you to set a global pixel in Offerit that will run whenever a conversion happens. Visit this page from the My Account tab, and then Custom Offer Pixels. To add a pixel, simply select the Offer you would like, what type of pixel you would like, and the code for the pixel. Note: When adding a pixel for a specific campaign, it will override the global one. This means only the campaign pixel will run. If you set a pixel for all offers and another for a specific offer, both pixels will be sent out.

You can also add pixels to be a part of a certain campaign. You can do this easily by using the campaign wizard. First select one of your network's offers, and then select "Campaigns" tab.